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The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Posted on December 13, 2022 by Eliza

Drawing inspiration from Kyoto, Japan, Kyoto Purple is a deep shade of violet that complements the rich history of this unique location. At AURA, we consider this city a true gem steeped in Japan’s traditions, culture, and history. 

It is the birthplace of geisha culture, houses more than 400 colorful shrines, and visitors can indulge in traditional, multi-course meals called kaiseki ryori—but perhaps one of the most enchanting draws in this corner of the world are its gardens. 

Designed for both pleasure and relaxation, Kyoto’s collection of serene and well-manicured gardens is simply divine. Cherry blossoms might be one of the more well-known local flora, but the Japanese Wisteria is equally breathtaking. This small but mighty flower can bloom in a rainbow of different shades like pink, white, or blue, but purple is its most iconic iteration. In the springtime, pops of purple wisteria line the gardens of Kyoto,

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How to Hop On the Hot Pink Hair Color Trend

Posted on December 12, 2022 by Eliza

1. Monaco Magenta

AURA Hair Care Pigmented Masque in Monaco Magenta showcasing the different results to expect depending on your shade of hair.
Image of AURA model who has brunette hair with Monaco Magenta pigment.

Take on this cute-as-ever trend with one of our boldest and best-selling Fantasy shades. Inspired by breathtaking sunsets along the coast of Monaco, and crafted with hints of purple undertones, this hyperpigmented fuchsia-purple hue is made for the chic and adventurous.

Even though Monaco Magenta shows up the best on blondes and highlighted hair, brunettes may see a pop of color as well. If you really want to make this pigment (or any others for that matter) really stand out, we recommend our Balayage Highlighting Kit to create the perfect blank canvas.

2. Rose Gold

AURA Hair Care Pigmented Masque in Rose Gold showcasing the different results to expect depending on your shade of hair.

For a softer, always on-trend approach to this ‘80s and ‘90s-inspired moment, try our best-selling Rose Gold Fantasy pigment. This gorgeous blush-colored hue is given a luxurious and delicate touch of gold tones that enhance your shade. Since it is on the subtle side of our pigments’ vibrancies, this customer-favorite color looks

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What is AURA Pigment Primer and How Does it Work?

Posted on December 11, 2022 by Eliza

AURA:  Hi, Monica! To start, we’d love to know: What does Latinx Heritage Month mean to you? How do you celebrate your heritage in your daily life?

Monica: Latinx Heritage Month is always a good reminder to honor and love where I come from. One of my favorite quotes is “I am my ancestors’ wildest dreams.” I try to celebrate and honor my heritage every day by living unapologetically as myself. I am a daughter, a sister, a surfer, a business owner, a filmmaker — and I’m proudly Latina!

AURA: Who is your biggest inspiration? And why?

Monica: I come from a long line of strong, independent women and my mom is one of my biggest inspirations. She is an immigrant from Mexico, a single parent, and a public school teacher who worked hard to make ends meet. Her first job after immigrating to this country was assembling factory

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