Category: Fashion Blog

Unveiling the Best UK Fashion Bloggers and Influencers

The United Kingdom has long been a global powerhouse of style, producing iconic fashion houses and setting trends that ripple across continents. In the digital age, this influence is spearheaded by a dynamic and diverse group of content creators. From the high-end glamour of London Fashion Week to the accessible finds of the high street. UK fashion bloggers have redefined how we consume style.

They are more than just models—they are trusted stylists, trend predictors. And relatable figures who expertly blend aspirational luxury with attainable, everyday chic. For anyone seeking fresh wardrobe inspiration, practical styling tips, or a deep dive into the industry. Here is a look at the best and most influential fashion voices emerging from the UK today.

1. The Veterans of Digital Style: Curating a Legacy

A number of UK bloggers have been pioneers in the digital fashion space. Seamlessly evolving from simple online diaries to multi-platform … Read more

The Evolution and Influence of the Modern Fashion Blogger

  • Eliza
  • December 9, 2024
  • 0

The world of fashion has undergone a dramatic shift, moving from exclusive, gated industry events to a vibrant, global conversation. At the heart of this transformation is the Fashion Blogger—a powerful figure who has democratized style, broken down traditional barriers, and redefined what it means to be a style expert. They are not just documenting trends; they are setting them, often right from their living rooms.

Today’s successful fashion blogger is a multi-platform entrepreneur, combining high-quality visual content with insightful editorial to build a personal brand that resonates deeply with a loyal audience. If you dream of turning your passion for aesthetics into a lucrative career, understanding the modern fashion blogger’s playbook is essential.

1. Defining Your Niche: Finding Your Unique Style Voice

In a saturated digital landscape, the era of the “general fashion blogger” is over. Success in 2025 demands hyper-specific niche definition and an authentic style voice.… Read more

The Block quitters Elle and Joel ‘ran off in the middle of the night with NO explanation’

Scott Cam has accused ‘quitters’ Joel Patfull and Elle Ferguson of fleeing The Block in the middle of the night and giving no explanation for their departure.

Fashion blogger Elle, 36, and retired AFL player Joel, 37, were meant to star on The Block’s upcoming ‘Tree Change’ season, but downed tools just two days into filming.

The Sydney-based couple later claimed they needed to visit Joel’s mother, who had injured herself in a nasty fall at her home in Adelaide.

The pair made the difficult decision to leave the Channel Nine show two days into filming in mid-April, after Joel's mum suffered the nasty fall. The former footy star's mother reportedly broke her coccyx and fractured her wrist

Scott Cam has accused ‘quitters’ Joel Patfull, 37, (left) and Elle Ferguson, 36, (right) of fleeing The Block in the middle of the night and giving no explanation for their departure

Scott has since rubbished this excuse, telling News.com.au that while Joel’s mother did injure herself before filming began, this wasn’t the excuse the couple gave for throwing in the towel.

In fact, he claims, they didn’t give any excuse

… Read more

The business of influence: Why ageism and burnout are rife

This story is part of The Business of Influencea new series charting the evolution of fashion’s creator economy, where there’s profit to be made and where the industry is headed next. Read part one here.

What is the career expectancy of an influencer? And in a fast-paced Gen Z world, driven by new social media trends and the rise of TikTok, is it harder to survive as a creator over 40?

Some of fashion’s most prominent influencers have been creating content for over a decade now. US Vogue Business reported in the first part of this series, many saw their blogs morph from a part-time passion project to become a full-time job that put them front and center of brand marketing activities. Now, they are managing a delicate see-saw of personal priorities while working a job that is void of paid holidays, maternity leave and other workplace benefits

… Read more

12 #FoundItOnAmazon fashions loved by influencers and bloggers

It’s true — online shopping has redefined the fashion landscape.

Though in-person days at shopping malls aren’t obsolete just yet, the typical experience is as follows: touch something in store, try it on in a curtained dressing room, tell store clerk you’re going to “think about it” and then look up comparable (sometimes more affordable, too) options from other retailers.

Luckily, Amazon serves as a one-stop shop to snag every stylish find your wardrobe is seeking. Even better, a team of influencers and bloggers share their love for unique Amazon finds (including photos of themselves modeling the outfit for their Instagram feeds) on the retailer’s specially curated “Found It On Amazon” section.

More commonly dubbed as #FoundItOnAmazon, the page makes it easier to locate bestselling items and shop on social. What’s included? An

… Read more