This story is part of The Business of Influencea new series charting the evolution of fashion’s creator economy, where there’s profit to be made and where the industry is headed next. Read part one here.
What is the career expectancy of an influencer? And in a fast-paced Gen Z world, driven by new social media trends and the rise of TikTok, is it harder to survive as a creator over 40?
Some of fashion’s most prominent influencers have been creating content for over a decade now. US Vogue Business reported in the first part of this series, many saw their blogs morph from a part-time passion project to become a full-time job that put them front and center of brand marketing activities. Now, they are managing a delicate see-saw of personal priorities while working a job that is void of paid holidays, maternity leave and other workplace benefits