The Doux’s CEO, Founder, Maya Smith, decided to take her brand, inspired by the music and nostalgia of 90’s Hip Hop, to new heights this year. The content-forward initiative is geared at merging the culture of the original female queens of the category through Smith’s latest Bee Girl collection with new voices in the creative space to elevate true artistry and best-in-class, salon quality haircare.
“Partnering with Tate just made sense,” shared Smith. “We always pay homage to the OG artists in the space and now we’re looking to elevate the next queens in the hip hop industry, which is what led us to Baby Tate. There are so many synergies between us – from her style, artistry, natural hair game, and more – so to have someone of her talent and vibes join us on this journey is exciting. We’ve never done a partnership or run a campaign