Month: December 2022

 The Doux’s CEO, Founder, Maya Smith, decided to take her brand, inspired by the music and nostalgia of 90’s Hip Hop, to new heights this year. The content-forward initiative is geared at merging the culture of the original female queens of the category through Smith’s latest Bee Girl collection with new voices in the creative space to elevate true artistry and best-in-class, salon quality haircare.

“Partnering with Tate just made sense,” shared Smith. “We always pay homage to the OG artists in the space and now we’re looking to elevate the next queens in the hip hop industry, which is what led us to Baby Tate. There are so many synergies between us – from her style, artistry, natural hair game, and more – so to have someone of her talent and vibes join us on this journey is exciting. We’ve never done a partnership or run a campaign

From DIY balayage application tips at-home to an ingredient break down, here are our answers to the most asked questions surrounding our Balayage Highlighting Kit.

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“Any advice for highlighting my hair at home? I have grown-out balayage highlights and want to freshen them up.”

Of course! Here are some of our insights on how to refresh your look:

1. Order your AURA Balayage Highlighting Kit today to freshen up your lightened hair. It’s a professional-grade kit that is designed to be used right at home.
2. Use a simple “painting” or “feathering” technique when applying to achieve a dreamy glow in under an hour.
3. After application, processing, and rinsing are completed, use a personalized hair Masque with a Neutralizing pigment to keep brass at bay.
4. For a more detailed step-by-step on how to lighten your hair at home with your AURA Balayage Highlighting Kit watch our How-To video here:

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“How

Red

Red has a range of symbolic meanings in many different cultures, including life, health, courage, and love — but the common thread that unites them all is that these traits require passion. If you’re proud to be a passionate individual, then red is officially your Pride Month hair color. 

Your Pride Pigments: Granada Red, London Red, Croatian Copper

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Orange

Representing energy, excitement, and exuberance, orange is the life of the party. From soft peachy hues to neon mandarin shades, this unique hair color allows you to show your enthusiasm for the skin you’re in. So bring a splash of that infectious energy with you everywhere you go with our Saharan Copper or Roman Copper Pigmented Masques. 

Your Pride Pigments: Saharan Copper, Roman Copper

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Yellow

Often associated with sunshine and happiness, yellow brings on pure joy. Whether you’re wearing a banana-colored dress or you’ve got a sunny yellow streak in