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Month: December 2022

4 Tips to Enhance Your Curls and How AURA Can Help

Posted on December 21, 2022 by Eliza

AURA Specialists’ Curl-enhancing Tips

1. Know your curl type.

Understanding your curl type is essential to giving your hair type the attention it deserves. 

Curl experts typically use the following four simple categories to describe different hair types. Each type is defined by the density, hair texture, and look of the hair:

Type 1 – Straight Hair 

– May be unable to hold a curl

Type 2 – Wavy Hair | Loose Curls 

– Fine to thick blendable curls

Type 3 – Defined Curls 

– Loose lightweight loops to tight corkscrews

Type 4 – Coily | Tight Curls 

– Soft and fine to coarse and wiry strands; naturally dry and cloud-like texture

Distinguishing your curl pattern helps you learn the best practices for keeping your natural hair nourished, managed, and defined. Having this information helps determine what ingredients are most beneficial for your curl type in your hair care

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AURA Creator Spotlight: Meet Sy Chounchaisit

Posted on December 19, 2022 by Eliza

1. AURA: Hi Sy! Thank you so much for taking the time to chat with us today. To get started, we want to know what the most significant accomplishments you’ve had as a creative so far?

Sy Chounchaisit: My biggest accomplishment is getting to tour the US with two national Broadway tours! Growing up, I didn’t see a lot of people who look like me doing musical theater so I was so happy to be that representation for the Asian and queer musical theater lovers around the country.

2. AURA: When did you just know you had to be an actor, dancer, and singer?

Sy: I was that kid who participated in every school talent show and I just knew that I wanted to be in the industry. Even though my parents were not 100% on board with the idea of me becoming an artist, they were very generous when

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Must-Have Treatments

Posted on December 18, 2022 by Eliza
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Long brown hair Must-Have Treatments

Must-Have Treatments

In order to enjoy healthy and shiny hair, you need to give your locks some serious TLC. Just like you treat yourself to some of your favorite indulgences from time to time, make sure to do the same for your hair as well. Investing in the right kind of products and treatments can do wonders for your locks so they, too, can be healthy and happy.

Here are the must-have treatments that you need to treat your hair to, depending on your hair texture and condition:

Must-Have Treatments


Nourishing Treatment

For women with sensitised, thick, coarse or very dry hair, this treatment product is for you. With a single use, it can nourish your hair strands to make it stronger and less prone to breaking. The silky feeling on your hair after undergoing treatment is just a bonus.


Detangling Spray

Detangling sprays are great for adding extra moisture

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