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Month: December 2022

How to Hop On the Hot Pink Hair Color Trend

Posted on December 12, 2022 by Eliza

1. Monaco Magenta

AURA Hair Care Pigmented Masque in Monaco Magenta showcasing the different results to expect depending on your shade of hair.
Image of AURA model who has brunette hair with Monaco Magenta pigment.

Take on this cute-as-ever trend with one of our boldest and best-selling Fantasy shades. Inspired by breathtaking sunsets along the coast of Monaco, and crafted with hints of purple undertones, this hyperpigmented fuchsia-purple hue is made for the chic and adventurous.

Even though Monaco Magenta shows up the best on blondes and highlighted hair, brunettes may see a pop of color as well. If you really want to make this pigment (or any others for that matter) really stand out, we recommend our Balayage Highlighting Kit to create the perfect blank canvas.

2. Rose Gold

AURA Hair Care Pigmented Masque in Rose Gold showcasing the different results to expect depending on your shade of hair.

For a softer, always on-trend approach to this ‘80s and ‘90s-inspired moment, try our best-selling Rose Gold Fantasy pigment. This gorgeous blush-colored hue is given a luxurious and delicate touch of gold tones that enhance your shade. Since it is on the subtle side of our pigments’ vibrancies, this customer-favorite color looks

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What is AURA Pigment Primer and How Does it Work?

Posted on December 11, 2022 by Eliza

AURA:  Hi, Monica! To start, we’d love to know: What does Latinx Heritage Month mean to you? How do you celebrate your heritage in your daily life?

Monica: Latinx Heritage Month is always a good reminder to honor and love where I come from. One of my favorite quotes is “I am my ancestors’ wildest dreams.” I try to celebrate and honor my heritage every day by living unapologetically as myself. I am a daughter, a sister, a surfer, a business owner, a filmmaker — and I’m proudly Latina!

AURA: Who is your biggest inspiration? And why?

Monica: I come from a long line of strong, independent women and my mom is one of my biggest inspirations. She is an immigrant from Mexico, a single parent, and a public school teacher who worked hard to make ends meet. Her first job after immigrating to this country was assembling factory

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Hype Hair News: Brittney Griner is on her way home

Posted on December 9, 2022 by Eliza

According to CBS, Brittney Griner the WNBA star who was held for months in Russian prisons on drug charges was released Thursday in a one-for-one prisoner swap for international arms dealer Viktor Bout, bringing an end to an ordeal that sparked intensive high-level negotiations between the U.S. and the Kremlin to secure her freedom.

“She’s safe. She’s on a plane,” President Biden said at the White House, announcing the exchange. “She’s on her way home. After months of being unjustly detained in Russia, held under intolerable circumstances, Brittney will soon be back in the arms of her loved ones and she should have been there all along. This is a day we’ve worked toward for a long time. We never stopped pushing for her release.” (via Apple News)

As you guys may know she was detained at Moscow’s Sheremetyevo airport and later charged with illegal possession of cannabis

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