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Author: Eliza

The Best Hair Colors for Pride Month

Posted on December 22, 2022 by Eliza

Red

Red has a range of symbolic meanings in many different cultures, including life, health, courage, and love — but the common thread that unites them all is that these traits require passion. If you’re proud to be a passionate individual, then red is officially your Pride Month hair color. 

Swatch of our Granada Red semi-permanent Fantasy Pigment.

Your Pride Pigments: Granada Red, London Red, Croatian Copper


Orange

Representing energy, excitement, and exuberance, orange is the life of the party. From soft peachy hues to neon mandarin shades, this unique hair color allows you to show your enthusiasm for the skin you’re in. So bring a splash of that infectious energy with you everywhere you go with our Saharan Copper or Roman Copper Pigmented Masques. 

Swatch of our Saharan Copper semi-permanent Fantasy Pigment.

Your Pride Pigments: Saharan Copper, Roman Copper


Yellow

Often associated with sunshine and happiness, yellow brings on pure joy. Whether you’re wearing a banana-colored dress or you’ve got a sunny yellow streak in

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4 Tips to Enhance Your Curls and How AURA Can Help

Posted on December 21, 2022 by Eliza

AURA Specialists’ Curl-enhancing Tips

1. Know your curl type.

Understanding your curl type is essential to giving your hair type the attention it deserves. 

Curl experts typically use the following four simple categories to describe different hair types. Each type is defined by the density, hair texture, and look of the hair:

Type 1 – Straight Hair 

– May be unable to hold a curl

Type 2 – Wavy Hair | Loose Curls 

– Fine to thick blendable curls

Type 3 – Defined Curls 

– Loose lightweight loops to tight corkscrews

Type 4 – Coily | Tight Curls 

– Soft and fine to coarse and wiry strands; naturally dry and cloud-like texture

Distinguishing your curl pattern helps you learn the best practices for keeping your natural hair nourished, managed, and defined. Having this information helps determine what ingredients are most beneficial for your curl type in your hair care

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AURA Creator Spotlight: Meet Sy Chounchaisit

Posted on December 19, 2022 by Eliza

1. AURA: Hi Sy! Thank you so much for taking the time to chat with us today. To get started, we want to know what the most significant accomplishments you’ve had as a creative so far?

Sy Chounchaisit: My biggest accomplishment is getting to tour the US with two national Broadway tours! Growing up, I didn’t see a lot of people who look like me doing musical theater so I was so happy to be that representation for the Asian and queer musical theater lovers around the country.

2. AURA: When did you just know you had to be an actor, dancer, and singer?

Sy: I was that kid who participated in every school talent show and I just knew that I wanted to be in the industry. Even though my parents were not 100% on board with the idea of me becoming an artist, they were very generous when

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