Author: Eliza

HypeAuditor, providers of an analytics platform for influencer marketing, found that fashion and retail companies are leveraging influencer marketing on Instagram most frequently.

Of the 10 companies that are most engaged with influencers on social media, nine belong to fashion and retail industries, with Target, Amazon, and Shein topping the list. Netflix, the only non-fashion brand, came in at number 8.

With an estimated 2 billion monthly users and an overall highly-engaged audience, it is no surprise that companies have consistently turned to Instagram to raise awareness for and promote their brands among a wide range of consumers.

Keeping consistent with its performance in 2021, Target topped the list with more than 12,000 unique influencers mentioning it on Instagram in the past six months. Females make up 83 percent of Target’s influencers, with the retailer tapping creators like Olympic Gold Medalist Sunisa Lee and Love is Blind star Lauren Speed-Hamilton

At 22, Elise By Olsen has spent much of her life refusing to be ignored by what she calls the “legitimate” fashion world.

At eight, she started a style and culture blog; at 13, she became one of the world’s youngest editors-in-chief when she founded, published and edited Recens, a glossy style magazine for under-18s. (“It was unheard of that young people would take part in the cultural conversation or the fashion industry,” she says.) Later, she launched Wallet, a fashion industry journal with what WWD described as a “sharp, critical pen”.

The wunderkind from the Oslo suburbs has worked as a cultural and branding consultant and at 17 joined a creative residency at Google in Paris at the invitation of Hans Ulrich Obrist, the curator and art critic. Her early magazines were, she says, born of frustration: “People in fashion hold on to their positions, even though they might

His Gap experience was a portal into learning about clothes and music. “It really excited me,” he says. Bise recalls one earth-shattering moment after hearing acid jazz for the first time, which sparked his love of Gap soundtracks. “I was dead tired from my first shift. I still went to the record store, and I got a few CDs of some of the artists that were on there. It started then,” he says. From then on, whenever a Gap playlist was released, Bise would ask his manager to take the CD home.

Archiving the playlists from the ’90s and early 2000s hasn’t been an easy task. To find each month’s CD, he’s connected with fellow employees and even tried to reach corporate offices. A few years ago, he went to Gap headquarters in San Francisco to try to complete his collection but to no avail. “I did find a CD