HypeAuditor, providers of an analytics platform for influencer marketing, found that fashion and retail companies are leveraging influencer marketing on Instagram most frequently.
Of the 10 companies that are most engaged with influencers on social media, nine belong to fashion and retail industries, with Target, Amazon, and Shein topping the list. Netflix, the only non-fashion brand, came in at number 8.
With an estimated 2 billion monthly users and an overall highly-engaged audience, it is no surprise that companies have consistently turned to Instagram to raise awareness for and promote their brands among a wide range of consumers.
Keeping consistent with its performance in 2021, Target topped the list with more than 12,000 unique influencers mentioning it on Instagram in the past six months. Females make up 83 percent of Target’s influencers, with the retailer tapping creators like Olympic Gold Medalist Sunisa Lee and Love is Blind star Lauren Speed-Hamilton